Personalized Email > Send Email

Step 1

Select a Template

Click the Click here button beneath Personalized Email Marketing on the home page.

access email marketing

Filter templates by category on the left or using the keyword search at the top. You can even search by eship number. Preview or select a template from the search results pane.

use search function

To create a “bundle” of multiple emails to schedule as an extended drip campaign, choose Bundles from the categories on the left. Then you can select from suggested pre-packed bundles or create your own — and schedule them to send at the intervals of your choosing.

create a bundle on your own or use pre-packaged bundles

Step 2

Configure Campaign Options and Select Recipients

Below the personalized HTML, you can Configure Campaign Options by selecting any of the following tabs:

  • General Options — subject is pre-approved. Sender name and email can be changed in your profile.
  • Scheduling Options — schedule campaign to send at a later date. Please note scheduling times are in Central time.
  • Link Tracking — rename links for ease of tracking
  • Advanced Options — additional options for ease of tracking

Then choose your email list(s) in the Select Recipients area. These are the lists you upload in Contact Management.

select recipients
select recipients

Step 3

Send

To send to your email list(s), select Click to get Approval. Your submission will be reviewed and approved within 24–48 hours (2 business days) and will distribute immediately upon approval depending upon volume and whether you have scheduled it for a future date.

Note: Voya For LifeSM email campaigns may take up to 72 hours. If there are any concerns regarding your request, you will be contacted directly.

Step 4

Track Results

On the homepage, click Track Sent Email to see who opened and clicked through your email. Select View Tracking from the Actions drop-down selector. Here you also have the option to Resend to Additional Recipients the same campaign.

track your results